Post by account_disabled on Mar 11, 2024 20:52:56 GMT -6
Calvin Klein is distinguished by its provocative advertising, it has even demonstrated a fluid and controversial sexuality with its actions.
Under this line, it recently launched a France Mobile Number List campaign in which model Bella Hadid can be seen kissing Lil Miquela, an influencer created with Artificial Intelligence, a fact that has led the brand to apologize.
youtu.be/h2jdb3o2UtE
Calvin Klein demonstrates inclusion but fails
After launching the ad, there was talk on social media that queerbaiting was being used; a technique used in fiction and entertainment
The fake kiss was part of Klein's strategy to reinforce the #MyTruth #MyCalvins campaign , to which he has incorporated various personalities such as Justin Bieber.
With this fact, the brand's ignorance of understanding how sensitive the audience is on social networks and the importance of a strong strategy through these platforms was proven.
Calvin Klein responded and said he regretted that his strategy was understood as a poor representation of his support for the LGBT community.
He also said that the concept and message of the campaign is to promote freedom of expression for all types of identities. And that the objective of the kiss in the advertisement is to challenge conventional norms and stereotypes in advertising.
We know and assume that showing someone who identifies as heterosexual in a same-sex kiss could be perceived as 'Queerbaiting'. As a company with a long history of defending and supporting LGTBQ+ rights, it has clearly not been our intention to misrepresent or poorly represent this community,” they explained.
Queerbaiting is a term that refers to authors, writers, screenwriters and directors who try to attract an LGBT audience by making people believe that LGBT characters will exist but not.
Under this line, it recently launched a France Mobile Number List campaign in which model Bella Hadid can be seen kissing Lil Miquela, an influencer created with Artificial Intelligence, a fact that has led the brand to apologize.
youtu.be/h2jdb3o2UtE
Calvin Klein demonstrates inclusion but fails
After launching the ad, there was talk on social media that queerbaiting was being used; a technique used in fiction and entertainment
The fake kiss was part of Klein's strategy to reinforce the #MyTruth #MyCalvins campaign , to which he has incorporated various personalities such as Justin Bieber.
With this fact, the brand's ignorance of understanding how sensitive the audience is on social networks and the importance of a strong strategy through these platforms was proven.
Calvin Klein responded and said he regretted that his strategy was understood as a poor representation of his support for the LGBT community.
He also said that the concept and message of the campaign is to promote freedom of expression for all types of identities. And that the objective of the kiss in the advertisement is to challenge conventional norms and stereotypes in advertising.
We know and assume that showing someone who identifies as heterosexual in a same-sex kiss could be perceived as 'Queerbaiting'. As a company with a long history of defending and supporting LGTBQ+ rights, it has clearly not been our intention to misrepresent or poorly represent this community,” they explained.
Queerbaiting is a term that refers to authors, writers, screenwriters and directors who try to attract an LGBT audience by making people believe that LGBT characters will exist but not.
